ˌhype sth ˈup

ˌhype sth ˈup
phrasal verb
informal
to make something sound more interesting or impressive than it really is

Dictionary for writing and speaking English. 2014.

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  • hype — ▪ I. hype hype 1 [haɪp] noun [uncountable] disapproving MARKETING when advertisers try to make the public interested in someone or something through advertisements that make people talk about them a lot on television and radio: • Their status has …   Financial and business terms

  • hype — 1 noun (U) attempts to make the public interested in a product, film etc by saying how good it is on television, radio etc: media hype: Despite all the media hype, I found the film very disappointing. 2 verb (T) to try to get a lot of public… …   Longman dictionary of contemporary English

  • hype — [haɪp] noun [U] informal I the use of a lot of advertisements and information to interest people II verb [T] informal hype [haɪp] to publish and broadcast a lot of advertisements and information in order to interest people • hype sth up …   Dictionary for writing and speaking English

  • hype — noun (informal) ADJECTIVE ▪ media ▪ marketing ▪ pre fight, pre game (esp. AmE), pre match (esp. BrE), pre season, etc …   Collocations dictionary

  • a mass of sth — [S] ► a large amount of something: »The media company has enjoyed a mass of hype. »They were part of the large mass of consumers who acquired a credit card in the 1980s. Main Entry: ↑mass …   Financial and business terms

  • hyped — Ⅰ. hype UK US /haɪp/ noun [U] DISAPPROVING MARKETING ► advertising, news reports, and public praise for a new product or service, which is used to make people excited about buying or trying it: »marketing/advertising/media hype hype… …   Financial and business terms

  • media — noun ADJECTIVE ▪ mass ▪ The event was widely covered by the mass media. ▪ audio visual, broadcast (esp. BrE), news, print, visual …   Collocations dictionary

  • believe — verb ADVERB ▪ deeply, fervently, firmly, passionately, really ▪ He firmly believed that he was right. ▪ genuinely, honestly …   Collocations dictionary

  • invite — verb 1 ask sb to do sth ADVERB ▪ formally, officially ▪ cordially, graciously (esp. AmE), kindly, warmly ▪ You are cordially invited to attend the annual parish meeting …   Collocations dictionary

  • List of radio stations in Australia — List of Australian radio stations. A list of radio stations that broadcast in Australia.The first digit of the callsign represents the state or territory: 1 ACT, 2 NSW ACT, 3 VIC, 4 QLD, 5 SA, 6 WA, 7 TAS, 8 NT. Australian Capital Territory (ACT) …   Wikipedia

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